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Search Engine Optimisation Services in Uganda

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Top Search Optimisation Services in Uganda

Understanding Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines where people search for the products and services you sell. Search the primary source of traffic for most websites today.

By increasing your page visibility in search results, your website is more likely you are to be found and clicked on. The primary goal of search engine optimisation is to help attract website visitors who will eventually become clients.

SEO is sometimes used interchangeably with Search Engine Marketing (SEM) which involves driving paid and organic traffic from search engines.

Types of SEO

There are three types of SEO:

  1. Technical SEO: Optimisation of website technical aspects needed by search engines
  2. On-site SEO: Optimisation of the content on a website for users. This will include the images, texts and blog posts on the website.
  3. Off-site SEO: Creating brand assets and things that will ultimately enhance brand awareness and recognition.

Our SEO Process

Othware is the leader of SEO in Uganda. With an experienced team of 4+ certified SEO professionals and 200+ reviews, be guaranteed of quality services.

1. Website audit

Our team of SEO experts will comprehensively audit your website to identify issues and areas we can optimise to improve our rankings.

2. Technical SEO

At this stage, We ensure your website is technically well optimised for Google and other search engines to crawl and index content.

3. Keyword Research

We dig into what your target market is constantly searching for when looking for your products or services on Google.

4. Keyword optimisation

We will make sure your website and content is properly optimised for the keywords your target market search for.

5. Copywriting

Our experienced team of copywriters will help you create engaging content your visitors will be looking for to land on your site.

6. Link Building

We’ll help improve your website’s popularity and authority with Google by earning you relevant backlinks.

Want to Rank No. 1 on Google? Get a Free Website Audit

Same Quality Services from Othware

Our Search Engine Optimisation Services Include:

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    KEYWORD RESEARCH & STRATEGY

    Our SEO experts use advanced keyword research tools. This helps us learn more about your business. From there, we develop an industry-tailored SEO strategy for your campaigns.

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    LINK BUILDING

    After a thorough website audit and competitive keyword research, our SEO team will implement tactical link building campaigns to boost your rankings. We drive more organic traffic to your website and improve your rankings on major search engines. Our SEO team follows the best practices and ethical SEO standards to ensure success.

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    CONTENT WRITING

    Successful SEO campaigns requires solid content marketing strategy. Othware’s SEO company team in Uganda has a dedicated content team. They work together with our SEO managers to devise a focused content marketing plan for your SEO campaigns. We also offer professional writing services for social media, PPC ads, and content for web design.

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    ON-PAGE SEO

    Othware’s Ugandan SEO services include comprehensive on-page optimization. Our digital marketing experts reassess your website and current SEO campaigns, including your site’s metadata, title tags, and internal links. We implement keyword optimization and web content updates to make sure your website complies with the latest SEO standards.

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    LOCAL SEO

    Improve your visibility and credibility within the local community in Uganda with the help of our local SEO experts in Kampala. Our local SEO strategy covers competitive market research, local citations, geo-targeted keyword optimization, and content marketing.

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    TECHNICAL SEO

    Othware’s SEO packages cover site technical maintenance and repair to make sure your website is SEO-friendly. Our Ugandan SEO experts work together with the website developer team to quickly identify backend errors and other technical issues preventing your website from ranking.

Why Choose our SEO Services in Uganda

  • Money Back Guarantee

    There’s no need to entrust your marketing investment to agencies implementing inconsistent strategies. Othware is here to put your business in the right place. We’ve been helping our clients grow their businesses since 2016. Partner with our digital marketing experts in Uganda and you’ll gain a steep competitive advantage!

  • Expertise

    At Othware, you partner with a team of Ugandan digital marketing experts – each with their own skills and specializations. We work together proactively to deliver your desired results for your business. Our team includes account managers and strategists, web developers and content specialists. You can expect top-notch digital marketing strategies from our team!

  • Comprehensive Reporting

    Unlike a lot of digital marketing companies in Uganda, Othware is completely transparent when it comes to reporting. Aside from monthly detailed reports, you have 24/7 access to Thrive’s client online portal which features a fully optimized dashboard. You can easily check your project’s overview and real-time progress anytime you like.

  • Open Communication

    Working with a third-party provider can be challenging and stressful. In our experience, we know the leading cause of concern is the lack of communication. So we ensure our social media marketing management team stays in touch to facilitate a harmonious relationship. More importantly, we keep you updated on the progress of each campaign.

  • Client-Centered Relationship

    Othware SEO marketing services in Uganda takes pride in establishing partnerships instead of an agency-client relationship. Because of that, we create a social media strategy Aberdeen companies know is most beneficial to them. We can only be successful if our partners are successful.

Have a SEO Project? Speak to an Expert

It was a pleasure working with Othware on our website SEO and Paid marketing services. The team was highly experienced and knowledgeable.
CPA Patrick Ogua - Patricko and Associates Certified Public Accounts
SEO Prices and Plans in Uganda

Inclusive pricing with high value for money

SEO services will vary greatly in price depending on the scope of work and the length of our engagement (contract period).

Be aware that companies and freelancers that offer SEO at very low prices usually tend to cut corners, use ‘black-hat’ techniques or use improper SEO strategy that result in penalties, decrease in traffic and spam for unsuspecting business owners.

Deal with an experienced ethical and effective agency today. Schedule a free consultation today.

FAQs

Frequently Asked Questions on SEO in Uganda

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of increasing website page rankings in a search engine like Google, Bing, Yahoo etc. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic / visitors to a website.

In Google and other popular search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC).

SEO constitutes of technical, on-page, off-page, and content creation components including optimizing the website for display on mobile, back linking, population website content etc. SEO is normally an on-going process after the overall design and hosting of the website.

Get free SEO as part of our website design services. We offer the best SEO services in Uganda.

Once I subscribe to SEO, how long will it take to get rankings?

SEO isn’t an overnight strategy. The first few months are dedicated to making updates to your site and waiting for the search engine spiders to crawl and index the changes. Depending on your website, the amount of work it requires, and the crawl frequency of the search engine spiders, it typically takes 3-9 months to begin seeing new rankings.

How long will it take to see increases in traffic with SEO?

Traffic is typically a direct result of an increase in rankings. Once your rankings begin to increase, you will also begin to see gradual increases in traffic to your website. Keep in mind that new rankings and traffic are not instantaneous, it takes a few months to complete the necessary updates and get them indexed before you will begin to see these increases.

Should I also do PPC?

Pay Per Click is a great additional strategy to supplement your SEO efforts and can help enhance relevant traffic. Depending on your particular website, industry and the competitiveness of the keywords you want to go after, a good agency will recommend PPC on a case-per-case basis.

Why should I continue SEO once I’ve gotten good rankings?

Achieving the rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next. Maintaining current rankings is just as involved as getting new ones; it takes constant research, updates, and testing to keep your URL ranking in the top positions. Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.

Can you guarantee my rankings with SEO?

Ethical SEO agencies cannot guarantee something they can’t control and beware of any company that claims they can. There is no way to know 100% how a site will rank because of the search engine’s constantly evolving nature and to guarantee rankings would be unethical. Also, beware of companies claiming they have a special relationship with Google or can ‘priority submit’ to Google to guarantee ranking positions. This is completely false and untrue, and Google itself warns against companies that make these claims.